Club Matters – Page 2 – Bowls Academy

Bowls clubs are more than just places to play a game - they are vibrant community hubs where friendships are formed, skills are honed, and lives are enriched. Attracting new members is crucial not only for the sport's survival but also for maintaining the social fabric and sense of belonging that bowls clubs provide. Let’s explore why recruitment matters and how new members can benefit your club. 1. The Evolving Structure of Bowls Club Membership Bowls clubs are often characterized by a diverse membership that reflects various life stages: Retirees: For many retired individuals, bowls offers gentle physical activity, mental stimulation, and a reason to get out of the house. It’s a perfect fit for those seeking a sense of purpose, routine, and camaraderie in their later years. However, as members age, the club naturally sees attrition, making it vital to bring in new players. Juniors: Engaging younger players injects energy and vibrancy into a club. However, juniors frequently leave when they head to university or start careers. While vital for the sport’s long-term future, junior members cannot sustain a club on their own. However, a strong junior session is great also for bringing parents into the club, who may then take up the game. Mid-Life Members (40-60): This demographic provides stability and consistency. Typically balancing work, family, and leisure, these individuals often look for hobbies that offer both activity and social interaction. They’re likely to engage fully with the club, participate in events, and form lasting connections. 2. Why New Members Are the Lifeblood of a Club A steady stream of new members ensures that bowls clubs remain dynamic, resilient, and relevant. Without recruitment, clubs face several challenges: Financial Viability: Membership fees fund the club’s facilities, events, and maintenance. A decline in membership can lead to financial difficulties and limit the club’s ability to reinvest in improvements. Vibrant Atmosphere: Fresh faces bring new ideas, energy, and enthusiasm. They contribute to an inclusive, engaging environment where all members feel inspired to participate. It's important to spot the new faces that are willing to make a difference to the club and let them flourish. Competitive Opportunities: A healthy membership base ensures enough players for leagues, tournaments, and social games. It also allows clubs to field competitive teams for regional and national competitions. 3. Bowls: A Social Sport Like No Other One of the greatest strengths of bowls is its social aspect. It’s not just about the game; it’s about the connections and community spirit that form around it. Camaraderie on and off the Green: Playing bowls fosters friendships as players cheer each other on and share moments of triumph and challenge. Mixed ability games encourage players to support one another, breaking down barriers and creating a shared sense of achievement. Social Events and Activities: Most bowls clubs organize a calendar of social events, from quiz nights and dinner dances to themed evenings and charity fundraisers. These events provide members with opportunities to connect beyond the green, strengthening bonds and creating cherished memories. Facilities That Foster Interaction: Many clubs boast bar and restaurant facilities where members can relax after a game, share stories, or enjoy a drink. These spaces are just as important as the greens themselves, serving as a hub for informal chats and laughter. A Haven for the Lonely: For some, particularly retirees or those who’ve lost partners, bowls clubs can be a lifeline. They offer a welcoming environment where individuals can feel part of a group, combatting isolation and promoting mental well-being. 4. How to Attract and Retain New Members To secure your club’s future, it’s essential to implement proactive recruitment strategies and create an environment where members want to stay: Community Outreach: Host open days, “have-a-go” sessions, or demonstrations at local events to showcase the sport. Partnerships with schools, workplaces, or retirement communities can broaden your reach. Flexible Membership Options: Cater to varying lifestyles with packages such as social-only memberships, pay-as-you-play options, or evening leagues for working professionals. Inclusive Atmosphere: Foster a culture of encouragement where new players feel welcomed and supported. Pairing newcomers with experienced members for friendly games can ease their transition into the club. Social Media and Marketing: A strong online presence can attract a younger audience. Use platforms like Facebook and Instagram to share stories, highlight events, and celebrate successes. 5. The Bigger Picture: Sustaining the Sport for Future Generations Recruiting new members is about more than maintaining numbers—it’s about preserving the sport and its traditions. Bowls clubs often serve as custodians of local heritage, bringing together people of all ages, backgrounds, and abilities. By actively seeking new members, clubs not only secure their own future but also ensure that bowls continues to thrive as a cornerstone of community life. Conclusion Bowls clubs are unique spaces where sport and social interaction blend seamlessly. Recruiting new members, particularly those in the 40-60 age group, ensures financial stability, vibrant competition, and a dynamic social environment. By emphasizing the sport’s accessibility and the club’s welcoming culture, your club can continue to grow, evolve, and enrich the lives of all its members for years to come.